Can Medical Science Liaisons Improve Pharma Sales Effectiveness?

The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products. Medical Sales Reps have been on the scene since the year dot … Read More

Improve Medical Sales Effectiveness: Insights And Strategy

As with most businesses, the ultimate goal for pharmaceuticals is to sell products, which is why so much time, money and resource is invested into marketing and sales activity.  Sales success is therefore critical so why is it that only 25% of the sales force is effective Market share will only increase if prescriptions increase and that relies heavily on … Read More