Growing Organic Rx is Crucial for Long-Term Business Success
See Results in 6 Months: REVO put your salesforce on the right track & mindset!
Mechanism of action:
When it comes to pursuing HCPs for prescriptions, visual promotion is key!
They may tell you that detailing is no longer effective and HCPs hate it!
The data we have says otherwise, matter of fact, HCPs (when we surveyed them) do prefer good (non-boring)* visual presentation, but it needs to be done right!
* Data from REVO suggests a detailing duration of around 2 minutes is optimum!
Brand positioning detail aids
Competitive advantage
But, What’s meant by Done right?
Sometimes people mistakenly attribute detailing to scientific detail aids only, while in fact, not all promotional visual aids need to be scientific.
For example, if you have a generic brand in a red ocean competition, you would need to distinctively position your brand for HCPs.
Sometimes, you would need to have a couple of slides to show your brand's key selling points vs other brands competing head to head.
In a nutshell, visual promotion is pivotal in pharma like it is in other industries, you just need to put right, and in that perspective, REVO is very unique when it comes to pharma!
Delivering quality promotional activities in scale gives you the needed momentum to boost demand generation and the larger your salesforce is, the more impactful such an impact it will be.
To achieve that goal, you need a system that has automated workflows (sequences) in place that help your salesforce to:
1. Adopt the highest commercial standard.
2. Easy to comply while being on foot all day!
Speaking of ease of use & compliance
REVO was designed to make visual promotion as easy as ever it can be!
Such ease led to a very high adoption rate (more than 85%) for detailing during HCP visits! Such compliance makes you assured that your commercial activities are at their finest, and fulfill your peace of mind.
Integrating sales figures within REVO gives a whole new dimension when it comes to commercial excellence.
It will help you identify organic revenue sources, HCPs with loyalty as well as those with high brand advocacy.
You will be able also to identify ineffective visits and highlight the customers associated with such visits for strategic maneuvers.
Also, identify the customers that have an untapped potential that needs to be tested.
REVO's technology has enabled us at Pharco Corporation to view our business through a new lens and to make better decisions in line with our strategy.
The system is constantly improving to empower us with more features that allow us to gain better results.
REVO's technology has transformed the way we interact with our people and helped us improve their efficiency and effectiveness.
It also helped us with the instant support we can provide to them, the 2-way feedback, and the live business key performance measurement.
Since it is easier for you and your team to act on scale, and have clear revenue visibility over the customer reached.
It is now highly doable to act on the findings you have from closing the loop and hook it seamlessly on the scale!
This cuts massively feedback loops and helps you provide more agility to your business operations and market access tactics.