Selling in the healthcare industry has entered a new era—one defined by AI, automated workflows, and shrinking human attention. Pharma detailing in 2026 remains one of the most powerful drivers of prescription growth. Yet in 2026, success is no longer determined by how often medical reps visit physicians, or how much content they carry. It is determined by how intelligently, … Read More
The Future of Pharma: Sales Representatives And Technology
It’s old news that sales rep numbers have been dwindling over recent years as pharma decided to streamline its sales force to redirect budget into other areas of marketing but current research is suggesting that the detailing visit is far from dead. In fact, when sales reps are paired with the latest tech in pharma marketing, they become a powerful … Read More