The pharma brand manager’s role is a complexed. A large part of the daily job requires juggling and prioritizing dependent on campaign timelines, budgets and changing product strategy. In today’s data rich marketing environment, managing big data in pharma has never been more challenging. We all know that data holds answers and insight that can improve the way we … Read More
The Future of Pharma: Sales Representatives And Technology
It’s old news that sales rep numbers have been dwindling over recent years as pharma decided to streamline its sales force to redirect budget into other areas of marketing but current research is suggesting that the detailing visit is far from dead. In fact, when sales reps are paired with the latest tech in pharma marketing, they become a powerful … Read More