Optimal Sales Territory Coverage

Optimal territory design helps companies to balance workload, but it is also one of the hardest and most vital practices faced in Pharma Industry, yet the majority of the organizations face common challenges

Turnover in Pharma: Revealing the Price Tag

When a medical representative leaves the company he doesn’t only take institutional knowledge with him, but his retinotopic intelligence, customer relationships, sales territory intelligence that he has built while working there. Resulting in colossal amounts of knowledge leaving a company. But how does that influence a company’s bottom line? What are the consequences to that “memory loss”? According to Panopto’s … Read More

Can Medical Science Liaisons Improve Pharma Sales Effectiveness?

The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products. Medical Sales Reps have been on the scene since the year dot … Read More

How Medical Detailing Is Changing With Pharma Marketing Technology

Selling in the healthcare industry has never been more difficult Physicians are time-strapped, and medical reps are under greater pressure than ever to perform well in a shorter amount of time.  Very often, they have just a few minutes to present their pharmaceutical products or equipment to a physician. In this new selling environment, technology for pharma marketers and medical … Read More

Managing Big Data in Pharma, Technology, And Analytics

The pharma brand manager’s role is a complexed.  A large part of the daily job requires juggling and prioritizing dependent on campaign timelines, budgets and changing product strategy.  In today’s data rich marketing environment, managing big data in pharma has never been more challenging.   We all know that data holds answers and insight that can improve the way we … Read More

The Future of Pharma: Sales Representatives And Technology

It’s old news that sales rep numbers have been dwindling over recent years as pharma decided to streamline its sales force to redirect budget into other areas of marketing but current research is suggesting that the detailing visit is far from dead. In fact, when sales reps are paired with the latest tech in pharma marketing, they become a powerful … Read More