Critical Data: Who’s Analyzing Your CRM Analytics? CRM systems are common place in the world of sales and marketing and have been for a few years but pharma CRM is a tool that is rarely used to its full potential. Never before has data been so critical, and so big, but with that wealth of information comes confusion around how … Read More
Managing Big Data in Pharma, Technology, And Analytics
The pharma brand manager’s role is a complexed. A large part of the daily job requires juggling and prioritizing dependent on campaign timelines, budgets and changing product strategy. In today’s data rich marketing environment, managing big data in pharma has never been more challenging. We all know that data holds answers and insight that can improve the way we … Read More
Reasons To Budget for Pharma Technology like Revosuite
Pharma technology is constantly gaining ground with analytics and detailing software becoming a mainstay in every pharmaceutical marketing toolkit. However, new approaches to healthcare marketing are needed to keep healthcare marketing at the top of its game. How is REVO a game changer in pharma technology and why should brand managers be budgeting for it now? Revosuite is an integrated platform made up of … Read More
The Future of Pharma: Sales Representatives And Technology
It’s old news that sales rep numbers have been dwindling over recent years as pharma decided to streamline its sales force to redirect budget into other areas of marketing but current research is suggesting that the detailing visit is far from dead. In fact, when sales reps are paired with the latest tech in pharma marketing, they become a powerful … Read More
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