Customer relationship management (CRM) is a crucial element for business growth, but the processes involved can be quite mind-numbing, which is why a lot of organizations are investing in CRM software. Excellent customer service can reduce customer churn, boost client satisfaction, and increase revenue. CRM solutions can help achieve all of these as business objectives, thanks to its many tools … Read More
How to optimize access to HCPs
Just over a decade ago, the job of a medical sales representative was desired by healthcare professionals. Direct to physician advertising did most of the heavy work while all was required from a rep is to finish the job, because there were less competition and fewer sources of convenient information access. Physicians enjoyed welcoming sales reps in their offices for … Read More
3 Steps to Fair Employee Reward in Pharma
For pharma companies, an incentive can mean higher sales and a more motivated sales force. Typically decision makers take into consideration several metrics to calculate the compensation, like general sales against the target, product knowledge followed by the subjective judgment of sales managers, product mix and strike rate. However, revealing those metrics takes time as they undergo double visits, cluttered … Read More
Managing Medical Sales Rep Activities
Managing and motivating your sales team activities is a crucial part of the success in any business. Sales representatives are the fuel that drives an organization, but the leaders have the ability to control the steering wheel for them to drive in the right direction when given the sufficient data and key metrics from the field activity. According to Vantage … Read More
Optimal Sales Territory Coverage
Optimal territory design helps companies to balance workload, but it is also one of the hardest and most vital practices faced in Pharma Industry, yet the majority of the organizations face common challenges
Turnover in Pharma: Revealing the Price Tag
When a medical representative leaves the company he doesn’t only take institutional knowledge with him, but his retinotopic intelligence, customer relationships, sales territory intelligence that he has built while working there. Resulting in colossal amounts of knowledge leaving a company. But how does that influence a company’s bottom line? What are the consequences to that “memory loss”? According to Panopto’s … Read More
Pharma Marketing News: Revosuite Goes Public
Three months after the beta launch of REVO, the pharma marketing tool has received a major upgrade and officially launches to the public this month. Here’s what you need to know about this exciting multi-platform solution: In essence, REVO is a suite of tools that has been designed to make everyone in the organization to achieve top performace. From regional heads, … Read More
Can Medical Science Liaisons Improve Pharma Sales Effectiveness?
The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products. Medical Sales Reps have been on the scene since the year dot … Read More
How Medical Detailing Is Changing With Pharma Marketing Technology
Selling in the healthcare industry has never been more difficult Detailing is still the most vital part of pharmaceutical promotion, not to mention the role of medical reps in attaining successful detailing sessions in every visit. Data from REVO shows that reps who achieved significantly higher sales than their peers were found to be three times more likely to use … Read More
Improve Medical Sales Effectiveness: Insights And Strategy
As with most businesses, the ultimate goal for pharmaceuticals is to sell products, which is why so much time, money and resource is invested into marketing and sales activity. Sales success is therefore critical so why is it that only 25% of the sales force is effective Market share will only increase if prescriptions increase and that relies heavily on … Read More
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