Optimal territory design helps companies to balance workload, but it is also one of the hardest and most vital practices faced in Pharma Industry, yet the majority of the organizations face common challenges
Turnover in Pharma: Revealing the Price Tag
When a medical representative leaves the company he doesn’t only take institutional knowledge with him, but his retinotopic intelligence, customer relationships, sales territory intelligence that he has built while working there. Resulting in colossal amounts of knowledge leaving a company. But how does that influence a company’s bottom line? What are the consequences to that “memory loss”? According to Panopto’s … Read More
Can Medical Science Liaisons Improve Pharma Sales Effectiveness?
The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products. Medical Sales Reps have been on the scene since the year dot … Read More
Improve Medical Sales Effectiveness: Insights And Strategy
As with most businesses, the ultimate goal for pharmaceuticals is to sell products, which is why so much time, money and resource is invested into marketing and sales activity. Sales success is therefore critical so why is it that only 25% of the sales force is effective Market share will only increase if prescriptions increase and that relies heavily on … Read More
Pharma CRM: How to work smarter not harder
Critical Data: Who’s Analyzing Your CRM Analytics? CRM systems are common place in the world of sales and marketing and have been for a few years but pharma CRM is a tool that is rarely used to its full potential. Never before has data been so critical, and so big, but with that wealth of information comes confusion around how … Read More
Managing Big Data in Pharma, Technology, And Analytics
The pharma brand manager’s role is a complexed. A large part of the daily job requires juggling and prioritizing dependent on campaign timelines, budgets and changing product strategy. In today’s data rich marketing environment, managing big data in pharma has never been more challenging. We all know that data holds answers and insight that can improve the way we … Read More
Reasons To Budget for Pharma Technology like Revosuite
Pharma technology is constantly gaining ground with analytics and detailing software becoming a mainstay in every pharmaceutical marketing toolkit. However, new approaches to healthcare marketing are needed to keep healthcare marketing at the top of its game. How is REVO a game changer in pharma technology and why should brand managers be budgeting for it now? Revosuite is an integrated platform made up of … Read More
The Future of Pharma: Sales Representatives And Technology
It’s old news that sales rep numbers have been dwindling over recent years as pharma decided to streamline its sales force to redirect budget into other areas of marketing but current research is suggesting that the detailing visit is far from dead. In fact, when sales reps are paired with the latest tech in pharma marketing, they become a powerful … Read More
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